This week on CFO 4.0 returning guest Ilana Esterrich joins Hannah Munro to challenge traditional thinking around ROI and introduce a more meaningful measure of success: return on change. Together, they explore why adoption, attention and organisational behaviour play a crucial role in whether transformation delivers lasting value.

In this episode, you'll learn:

• Why traditional ROI calculations often fail to tell the full story.
• What "return on change" means and why leaders should measure it alongside ROI.
• How attention audits can uncover low-value work and hidden inefficiencies.
• The importance of deciding what work will stop before introducing new technology.
• How to support teams through adoption challenges and post-launch productivity dips